Jason Rock provides sales and marketing leadership and support for on-site staff, in addition to being responsible for implementing strategies that drive revenue for target communities and the broader sales organization.

He has had the opportunity to learn from larger operators such as Summerville Senior Living, Emeritus, Assisted Living Concepts (Enlivant), and Century Park Associates through various roles in sales leadership.

As a certified trainer of Professional Selling Skills®, Jason firmly believes the industry can improve outcomes by investing in Prospect-Centered Selling® and has personally spent the past 9 years guiding sales teams through the methodology, training and processes needed to drive occupancy with PCS fundamentals. His dynamic energy, leadership, and ability to serve are driving forces for achieving revenue goals and strategic planning. He enjoys sharing his knowledge from personally helping more than 4,000 families in the past 17 years. 

Jason comes to Kisco after providing support as Chief Strategy Officer at Sherpa CRM and more than a decade at Allegro Senior Living as SVP of Sales and Marketing.  During his tenure, Jason provided leadership to support operational growth, bringing $275M of new product to the southeast United States. Jason has shared his best practices with other industry professionals speaking at industry conferences such as NIC, ASHA, Argentum, FALA, SMASH, and Tony Mullen Sales Symposiums. He also served as Chairman for the Argentum Sales & Marketing Roundtable from 2018-2019.